Virginio Bernardi, president of SPORT lab., had the desire to create a new meeting point for the professionals that work in the basketball world from which was created A Better Basketball.

The idea developed alongside Andrea Bassani and Luca Chiabotti has as a goal the creation of new personal growth opportunities working in close contact with the most successful professionals of the basketball world.

Events organization, conferences, workshops, video and media production are just few of the means to increase basketball popularity and professionality.

A Better Basketball is a dream, the dream to contribute to creating a better, funnier and more exciting basketball.